What we do leads to better outcomes.
What We Do
Synthesize existing industry and company data and insights
Learn plan creation
Research project design and execution
Translate data into actionable insights
Socialize and leverage data and insights for marketing, product, and customer strategies
Our Expertise
Methodologies
Business to Consumer (B2C) and Business to Business (B2B)
Methodologies
Qualitative
In-depth interviews
(IDIs; in-person and virtual)Focus groups (in-person and virtual)
In-store intercepts and shop-a-long observation
In-home observation and discussion
Immersions
And more…
Quantitative
Surveys (panel & customer list): Online, Telephone, Mobile
Brand health and performance tracking
Copy testing
Attitude and usage
Segmentations
Retail intercepts
Home use tests
And more…
Areas of Focus
Industries
Consumer packaged goods (CPGs): lotion, facial care, greeting cards, ornaments, gifts, fine jewelry, home décor, baked goods
Agriculture
Finance/banking
Healthcare
Non-profit
Automotive
Our Impact:
How and when our work matters
Harness the voice of your customers to strengthen outcomes at every phase of the product lifecycle
Sample questions that Ignite can help answer:
1. Innovation:
Explore and Validate
What are the unmet or untapped needs in my industry or category?
What is the initial impression of my new idea
or service? What is confusing?How big is the need or the idea? Who does it appeal to? What are the main benefits to convey?
2. Commercialization: Refine
Is the product name conveying the right attributes? Does it align with the brand or product strategy?
Is packaging, visual merchandising, or marketing getting in the way or breaking through? Does it communicate the intended message? Does it prompt action?
Is the product easy to use? Work in the way intended? Appealing enough to purchase?
3. Launch:
Monitor Reaction
What is the optimal scorecard to monitor
in-market performance? Where and how
do we capture this data?Are people finding my product?
Is my product reaching the intended target?
How has the opinion of my brand or product changed over time?
How do I best build loyalty?
4. Optimization:
Dig Deeper
What do customers think about the category?
My brand? My product or service?How is my product or service actually being used?
Are there different segments of customers using my product/service? Could they help inform the innovation pipeline, or how to market?
Are my customers satisfied with my product, service, or experience? What are the delights, frustrations, or pain points?
See how our expertise can impact your results.
