Case Studies
Our work leads to better outcomes.
Non-Profit Animal Shelter
Issue: A non-profit animal shelter needed a more concrete way to identify behavior dog adopters to reduce the average time these dogs are at the shelter.
Solution: Multi-Phase Qual-Quant with Shelter Dog Adopters
We created a behavior dog persona that includes attitudes, behaviors, key demo and psychographics by comparing recent regular and behavior dog adopters. Using in-depth interviews, we gathered rich stories about the adopters and their motivations. Then we conducted an online survey that identified key differences in dog adopter types as well as valuable insights related to the overall adoption experience and distinctions from local competition.
Result: The shelter added questions to their adoption survey to better identify potential behavior dog adopters, created a roadmap to address adoption frustrations, implemented suggested improvements to increase satisfaction and loyalty, and re-evaluated marketing to ensure key messages are represented in their overall marketing efforts.
Healthcare Organization
Issue: A healthcare organization needed an evaluation of a new brand marketing campaign to ensure breakthrough among the target audience.
Solution: Multi-phase Qual-Quant Brand Campaign Evaluation
We conducted interviews with patients and focus groups with employees to refine two potential advertising campaigns and taglines prior to formal copy testing. The qualitative leaning was also integrated into the survey results to provide a richer interpretation of the results.
Result: Client selected a campaign and refined the creative direction to ensure optimal success in driving patients to their facilities when they have a healthcare need. Their brand tracker was updated and executed post-launch to measure and track new campaign success.
Crop Nutrition Manufacturer
Issue: A crop nutrition manufacturer was interested in developing a 360-degree view of marketplace dynamics between retailer partners and growers to better serve customers and gain market share.
Solution: 3-Year Learn Plan
We created retailer and grower segmentations that identified the unique needs and tension points for each segment through in-depth interviews and survey data.
Result: The client developed a communication strategy for the internal sales team, retail partners, and brand that focused personal conversations and marketing content on the things that resonate the most with each segment. The segmentation typing tools are now embedded into any new research conducted to continuously deepen and refine their knowledge of the segments and validate key decisions.
Non-Profit Organization
Issue: A non-profit changed their donor onboarding experience to increase engagement and retention among a test group. They needed to understand the emotional response and expected behavior changes to strategy shifts prior to full rollout.
Solution: Donor Experience Qualitative Study
We created a study that included interviews with both test and control donors to help interpret internal data analytics. We also proactively added lapsed donor interviews to provide a more holistic perspective on donor churn and created donor segments.
Result: Client leveraged the qualitative results in conjunction with data analytics to determine what tactics were breaking through and having a positive impact on a donor’s decision to keep giving. Donor segments were used to prioritize and focus marketing efforts and help define future test case scenarios.
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